The origins: 1934
Luigi Musetti founded “La Casa del Caffè”, a coffee shop in the centre of Piacenza, at Via Garibaldi No.14. With care and patience, Musetti prepared his first coffee blend in a small roasting machine and sold it to the public.
World War II and reconstruction
Caffè Musetti faced hard work and endured hard times when Italy was under aerial bombardment. After the war, Luigi Musetti began to expand his business. The desire for progress was immense: cities grew, and smiles returned to people’s faces. And so, the legendary Fiat “Giardinetta” estate cars were the first to set out from Via Garibaldi to reach remote Apennine villages and bars in the province. Luigi Musetti, his wife Dina, and their sons Achille and Lucia work tirelessly to achieve their dream.
1960 a new era: the first significant seat.
Minister Umberto Tupini and Senator Alfredo Conti participate in opening the new Musetti headquarters in Viale Sant’Ambrogio, next to one of the first typography in Piacenza. The Musetti family takes a new way of working, and their objectives become closer and concrete.
Luigi Musetti’s trips
Luigi Musetti was a far-seeing man and aware that his passion for coffee would lead him to great success. The 70s saw the participation to the first essential fair and, unfortunately, the severe illness and subsequent death of the founder. Achille Musetti will take even more care about the company’s fortunes, starting to travel and create a network of contacts that will lead him slowly over time to export his product abroad.
France, United States, Japan, Great Britain, Musetti is becoming a brand of quality to be exported in far-away places.
1980: Foundation of the Consortium “Piacenza Alimentare”
The Consortium “Piacenza Alimentare” was created in 1980 by the local Chamber of Commerce. Since then, it has been playing a fundamental role in the local economy, starting a process of internationalization for those Piacenza small and medium-sized food companies willing to export their products.
At present, the Consortium gathers seventy-five companies renowned for their reliability and tradition, most of all for the quality of their products, including those guaranteed by the relevant Safeguard Consortiums.
Achille Musetti always cast in the future, becomes a member of the Consortium increasing its brand visibility and getting ahead with his father’s job on international markets.
2003: the new plant
In 2003 Musetti moved to Pontenure, a town in the Piacenza district. Here they build a modern plant where technological innovations offer higher and higher coffee quality and keep raw materials under stricter controls. They define a vacuum packaging process under a protective atmosphere to preserve the authentic Italian espresso aroma and flavor.
They also open an Italian school for coffee professionals Bartenders from all over the world learns the secrets of Italian espresso, from coffee latte art to cocktails.
2014: Musetti celebrate 80 years in business
Nowadays, Lucia Musetti and his son Guido lead the company keeping unchanged their love for coffee which has always characterized the Musettti family choices. They preserve their origins, respect their tradition and exploit all that is useful from innovation and the future.
A unique and precious new Blend “Gold Cuvé” dedicated to Musetti’s 80th anniversary.
2019: Company’s growth continues
Today, the Story Goes On
Luigi’s dream was taken up not only by his family, but also by a hundred cooperators who today help the Company to grow. What they share is love for good coffee and the will to enhance and spread its culture everywhere.